Jack Link’s Beef Jerky settles down those Hangry Moments when your hunger puts you on edge. In the real world, you can snack on jerky, and voila! problem solved. But we wanted to pacify hanger online.

The Hangry Heatmap

We built the website to identify and treat digital Hangry Moments, mapping real-time #Hangry tweets and empowering fans to combat them with jerky GIFs and messages of hope. For extreme cases, emergency jerky could be purchased from the site.

#FeedTheHangry GIFs

Once we located victums of hangry moments online, we wanted to arm our fans with the supplies they needed to help them. Supplies such as jerky filled GIFS and a tool that our fans could use to connect to those in need.