Das Beirhaus

My goal with these Das Beirhaus bottle designs was to market to a younger generation of beer drinkers while still maintaining a sense of heritage. With Das Beirhaus being a traditional Bavarian Brewery serving primarily a college age group, it is what made sense.

Each bottle contains a short blurb of information on the history of that specific brew, a guide to which kind of glass best suits that particular type of beer, and a QR code leading to a website where patrons can discuss their thoughts, and notes on each beer. These bottles are supposed help spark young adults interest to learn a little about beers they’re drinking, as well help them mature in their drinking habits.

Featured on:
Vandelay Design