Like Football? Try Fútbol!

How do you get an unfamiliar audience to pay attention to something great, something that millions of people around the world love, something called soccer?

Simple. By showing them how similar it is to a sport they already know and love... and oddly enough goes by the same name.

In this campaign we aimed to help the American Football aficionado muster excitement for the World Cup by making the foreign sport more relatable to the American classic.